{"id":11207,"date":"2022-05-13T00:00:00","date_gmt":"2022-05-13T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11207"},"modified":"2025-02-04T03:38:51","modified_gmt":"2025-02-04T03:38:51","slug":"coca-cola-retail-store-london","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2022\/05\/13\/coca-cola-retail-store-london\/","title":{"rendered":"Coca-Cola Launches its First Retail Store in Europe"},"content":{"rendered":"

The iconicism of Coca-Cola is real as the brand brings limited edition apparel, exclusive designer collabs, and more to a brick-and-mortar store in London<\/h3>\n

Aimed at building ‘brand love’, Coca-Cola has launched its first flagship store in Europe at London’s Covent Garden. Opened in April 2022 and following the Orlando, Las Vegas, and Atlanta models for Coca-Cola stores, the one at Covent Garden highlights branded merchandise, limited-edition collections, designer collaborations, and personalization features for fans of the brand in the UK.<\/span><\/p>\n

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Photo: Courtesy of Coca-Cola<\/a> <\/p>\n

Launching the store with a bang, Coca-Cola partnered up with RuPaul’s Drag Race<\/em> UK<\/em> star and LGBTQ+ model Tayce<\/a> as well as other young London creatives, content creators, and fashion designers. Together, the creatives brought to life the ‘Real Magic<\/a>’ experience—a brand platform launched in September 2021 aiming to create “best-in-class consumer-centric marketing experiences,” as Coca-Cola CEO James Quincey puts it.<\/p>\n

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A post shared by \u26d3TAYCE\u26d3 (@itstayce)<\/a><\/p>\n<\/div>\n<\/blockquote>\n