{"id":11034,"date":"2021-06-25T00:00:00","date_gmt":"2021-06-25T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11034"},"modified":"2025-02-10T02:17:44","modified_gmt":"2025-02-10T02:17:44","slug":"trading-angels-for-female-empowerment","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2021\/06\/25\/trading-angels-for-female-empowerment\/","title":{"rendered":"Victoria\u2019s Secret Is Officially Trading Its Angels For Female Empowerment"},"content":{"rendered":"

The VS Collective is set to help shape the future of the brand, but will the modern consumer buy the brand\u2019s overhaul?<\/h3>\n

It’s 2021, and Victoria’s Secret is finally retiring its notorious Angels. Saying goodbye to supermodels who strut the famous VS runway in sparkly bombshell lingerie, wings and sky-high heels, the brand is undergoing a massive rebrand with the inclusion of the VS Collective, a new partnership program that will help “shape the future of Victoria’s Secret.”<\/span><\/p>\n

This could be the start of a new era for Victoria’s Secret where activism and accomplishment become the new faces of the brand, rather than a very specific physique. According to the brand’s Instagram post, the founding members selected to join the VS Collective campaign are South Sudanese refugee, mental health advocate and model Adut Akech; British journalist, photographer and activist Amanda de Cadenet; world champion free skier and women’s sports advocate Eileen Gu; LGBTQIA+ activist, pay equity crusader and pro soccer player, Megan Rapinoe; body advocate and community creator Paloma Elsesser; actor, producer and entrepreneur Priyanka Chopra Jonas; and LGBTQIA+ activist and model Valentina Sampaio, who is also the first transgender ever to be featured in the Sports Illustrated <\/em>Swimsuit Issue.<\/span><\/p>\n

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A post shared by Victoria’s Secret (@victoriassecret)<\/a><\/p>\n<\/div>\n<\/blockquote>\n