{"id":11026,"date":"2023-10-09T00:00:00","date_gmt":"2023-10-09T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=11026"},"modified":"2023-10-09T00:00:00","modified_gmt":"2023-10-09T00:00:00","slug":"greenwashing","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2023\/10\/09\/greenwashing\/","title":{"rendered":"Sustainability Messaging: A Boon or Bane for Top Brands?"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments<\/h3>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-9cb70e5e-7fff-58f9-7b2f-f84ee2ce24db\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to demonstrate their commitment to sustainability. Brand Finance, a leading independent brand valuation and strategy consultancy, recently published an apparel report that sheds light on this trend. The report reveals a mixed landscape, with some brands gaining popularity for their sustainability efforts while others are facing criticism for their questionable environmental credentials. Nike leads the global consumer goods list, but not all are as fortunate. Fast fashion, particularly, is under scrutiny. Despite H&amp;M and Zara&#8217;s efforts to portray themselves as eco-friendly, their brand value dropped by 26% and 15% respectively. The culprit? Vague marketing and suspected &#8216;greenwashing&#8217;. Transparency is key in today&#8217;s environmentally conscious market.<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/12cd73b0f15b3622cadcd80d32b56788.png\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-bf4f9583-7fff-9351-7d72-9dd4c9518291\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Brands are now more than ever under the scrutiny of conscious consumers who demand transparency and genuine commitment to sustainability. Brand Finance emphasises the importance of transparent communication to prevent greenwashing and maintain consumer trust. Nike, for instance, leads in &#8220;Sustainability Perceptions Value&#8221; at $2.3 billion, thanks to its &#8220;Move to Zero&#8221; campaign. However, this ranking doesn&#8217;t evaluate Nike&#8217;s total sustainability performance but showcases the brand value linked to sustainability perceptions. The sportswear giant&#8217;s value appears unaffected by a lawsuit regarding false advertising in its sustainability marketing. Nike is trying to get the lawsuit dismissed. The case&#8217;s outcome will determine if Nike&#8217;s sustainability claims are legitimate and could impact how other companies market their eco-friendly products. This case also highlights the challenge of defining and measuring sustainability in the fashion industry.<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/e53c27ed03006849ec56bd0b74918e57.png\" alt=\"\" \/><\/figure>\n<p><a href=\"https:\/\/www.unit9.com\/project\/nike-move-zero\/\" target=\"_blank\" >Photo: Courtesy of Unit9<\/a> <\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-c216f6f4-7fff-180d-3ae4-6e44fd42b5e2\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; China&#8217;s Bosideng enhances its global reputation through sustainability initiatives, investing in environmentally-friendly fabric and products. Similarly, luxury brands like Dior, Louis Vuitton, and Chanel have seen their brand values soar, benefiting from their commitment to innovation, creativity, and sustainability.<\/span><\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-7c3716a6-7fff-89d3-fe1d-fe28db12b39a\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; The connection between brand purpose and consumer perception remains a debated topic. Brand Finance&#8217;s data implies that a brand&#8217;s perceived care for the community can influence consumer buying decisions. For example, local favourites like Mitr Phol benefit from their ESG efforts. Yet, popular brands like McDonald&rsquo;s and Amazon remain in demand despite their average sustainability reputations.<\/span><\/p>\n<p><span id=\"docs-internal-guid-8f42bcd0-7fff-df3e-13ff-019b137de5cf\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Lastly, while sustainability can elevate a brand&#8217;s &#8220;cool&#8221; factor in sectors like apparel, tech, and automotive, it&#8217;s not the sole determinant. In the fashion industry, the correlation between being eco-friendly and being considered cool isn&#8217;t very high. However, with the growing emphasis on sustainability, this might change in the future.<\/span><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/25e286391215c476a23efda4183908da.png\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" >Photo: Courtesy of Brand Finance<\/a> <\/p>\n<p style=\"text-align: justify;\"><em><span id=\"docs-internal-guid-1cb5d8cc-7fff-3ce5-14ff-046e163b1a0c\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Nike is the sustainability perceptions champion in the 2023 apparel ranking, followed by Louis Vuitton, Chanel, Gucci, Adidas, Hermes, Dior, Cartier, Rolex and Zara.<\/span><\/em><\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/d075840a08717b0781e92d8c951f0737.png\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" >Photo: Courtesy of Brand Finance<\/a> <\/p>\n<p style=\"text-align: justify;\"><em>&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; As well as being the most valuable Luxury &amp; Premium brand, Porsche&nbsp;also has the highest Sustainability Perceptions Value (SPV) of any brand included in the Luxury &amp; Premium 100 2023 ranking &ndash; US$8.1 billion.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to demonstrate their commitment to sustainability. Brand Finance, a leading independent brand valuation and strategy consultancy, recently published an apparel report that sheds light on this trend. The report reveals a mixed landscape, with some [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-11026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matters","category-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sustainability Messaging: A Boon or Bane for Top Brands?<\/title>\n<meta name=\"description\" content=\"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2023\/10\/09\/greenwashing\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainability Messaging: A Boon or Bane for Top Brands?\" \/>\n<meta property=\"og:description\" content=\"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.koktailmagazine.com\/th\/2023\/10\/09\/greenwashing\/\" \/>\n<meta property=\"og:site_name\" content=\"Koktail Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koktailmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-09T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarunrat Ardpruksa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarunrat Ardpruksa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/\"},\"author\":{\"name\":\"Sarunrat Ardpruksa\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/person\\\/ac506910109ced5e7147add85a492d0d\"},\"headline\":\"Sustainability Messaging: A Boon or Bane for Top Brands?\",\"datePublished\":\"2023-10-09T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/5d287d370e6262ea3bf1f4cfe4a1f572.png\",\"articleSection\":[\"Matters\",\"Sustainability\"],\"inLanguage\":\"th\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/\",\"name\":\"Sustainability Messaging: A Boon or Bane for Top Brands?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/5d287d370e6262ea3bf1f4cfe4a1f572.png\",\"datePublished\":\"2023-10-09T00:00:00+00:00\",\"description\":\"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#breadcrumb\"},\"inLanguage\":\"th\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/5d287d370e6262ea3bf1f4cfe4a1f572.png\",\"contentUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/5d287d370e6262ea3bf1f4cfe4a1f572.png\",\"width\":1140,\"height\":646},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2023\\\/10\\\/09\\\/greenwashing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.koktailmagazine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainability Messaging: A Boon or Bane for Top Brands?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#website\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/\",\"name\":\"Koktail Media\",\"description\":\"Koktail is a media brand that recognizes people with ideas, from all walks of life, that are doing great things for Thailand.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.koktailmagazine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"th\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#organization\",\"name\":\"Koktail Media\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/KK_NEWLOGO-012-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.koktailmagazine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/KK_NEWLOGO-012-scaled.png\",\"width\":2560,\"height\":752,\"caption\":\"Koktail Media\"},\"image\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/koktailmag\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/person\\\/ac506910109ced5e7147add85a492d0d\",\"name\":\"Sarunrat Ardpruksa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"th\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g\",\"caption\":\"Sarunrat Ardpruksa\"},\"description\":\"Next to her grey cat is her favourite place to be. She can\u2019t survive a day without matcha or a latte, and her love for everything green shows in the colours she surrounds herself with. A lover of art, literature, museums, and good tunes, her Sundays are for getting lost in Bangkok\u2019s old town, seeking inspiration and creativity in every corner.\",\"url\":\"https:\\\/\\\/www.koktailmagazine.com\\\/th\\\/author\\\/sarunrat_ardpruksa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sustainability Messaging: A Boon or Bane for Top Brands?","description":"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.koktailmagazine.com\/th\/2023\/10\/09\/greenwashing\/","og_locale":"th_TH","og_type":"article","og_title":"Sustainability Messaging: A Boon or Bane for Top Brands?","og_description":"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to","og_url":"https:\/\/www.koktailmagazine.com\/th\/2023\/10\/09\/greenwashing\/","og_site_name":"Koktail Media","article_publisher":"https:\/\/www.facebook.com\/koktailmag\/","article_published_time":"2023-10-09T00:00:00+00:00","og_image":[{"width":1140,"height":646,"url":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png","type":"image\/png"}],"author":"Sarunrat Ardpruksa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sarunrat Ardpruksa","Est. reading time":"3 \u0e19\u0e32\u0e17\u0e35"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#article","isPartOf":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/"},"author":{"name":"Sarunrat Ardpruksa","@id":"https:\/\/www.koktailmagazine.com\/#\/schema\/person\/ac506910109ced5e7147add85a492d0d"},"headline":"Sustainability Messaging: A Boon or Bane for Top Brands?","datePublished":"2023-10-09T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/"},"wordCount":525,"publisher":{"@id":"https:\/\/www.koktailmagazine.com\/#organization"},"image":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png","articleSection":["Matters","Sustainability"],"inLanguage":"th"},{"@type":"WebPage","@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/","url":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/","name":"Sustainability Messaging: A Boon or Bane for Top Brands?","isPartOf":{"@id":"https:\/\/www.koktailmagazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#primaryimage"},"image":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png","datePublished":"2023-10-09T00:00:00+00:00","description":"Navigating the Greenwashing Dilemma of Brands and their Sustainability Commitments &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Today, many brands are striving to","breadcrumb":{"@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#breadcrumb"},"inLanguage":"th","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/"]}]},{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#primaryimage","url":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png","contentUrl":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/5d287d370e6262ea3bf1f4cfe4a1f572.png","width":1140,"height":646},{"@type":"BreadcrumbList","@id":"https:\/\/www.koktailmagazine.com\/2023\/10\/09\/greenwashing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.koktailmagazine.com\/"},{"@type":"ListItem","position":2,"name":"Sustainability Messaging: A Boon or Bane for Top Brands?"}]},{"@type":"WebSite","@id":"https:\/\/www.koktailmagazine.com\/#website","url":"https:\/\/www.koktailmagazine.com\/","name":"Koktail Media","description":"Koktail is a media brand that recognizes people with ideas, from all walks of life, that are doing great things for Thailand.","publisher":{"@id":"https:\/\/www.koktailmagazine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.koktailmagazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"th"},{"@type":"Organization","@id":"https:\/\/www.koktailmagazine.com\/#organization","name":"Koktail Media","url":"https:\/\/www.koktailmagazine.com\/","logo":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/www.koktailmagazine.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/09\/KK_NEWLOGO-012-scaled.png","contentUrl":"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2025\/09\/KK_NEWLOGO-012-scaled.png","width":2560,"height":752,"caption":"Koktail Media"},"image":{"@id":"https:\/\/www.koktailmagazine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/koktailmag\/"]},{"@type":"Person","@id":"https:\/\/www.koktailmagazine.com\/#\/schema\/person\/ac506910109ced5e7147add85a492d0d","name":"Sarunrat Ardpruksa","image":{"@type":"ImageObject","inLanguage":"th","@id":"https:\/\/secure.gravatar.com\/avatar\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b1b2caf82b5c7cb1b9bbb0233ab85124ad1e882e9825d0a842f3111c776b693?s=96&d=mm&r=g","caption":"Sarunrat Ardpruksa"},"description":"Next to her grey cat is her favourite place to be. She can\u2019t survive a day without matcha or a latte, and her love for everything green shows in the colours she surrounds herself with. A lover of art, literature, museums, and good tunes, her Sundays are for getting lost in Bangkok\u2019s old town, seeking inspiration and creativity in every corner.","url":"https:\/\/www.koktailmagazine.com\/th\/author\/sarunrat_ardpruksa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts\/11026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/comments?post=11026"}],"version-history":[{"count":0,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/posts\/11026\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/media\/4439"}],"wp:attachment":[{"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/media?parent=11026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/categories?post=11026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koktailmagazine.com\/th\/wp-json\/wp\/v2\/tags?post=11026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}