{"id":10964,"date":"2021-06-25T00:00:00","date_gmt":"2021-06-25T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=10964"},"modified":"2025-02-10T02:17:14","modified_gmt":"2025-02-10T02:17:14","slug":"gucci-introduces-eco-friendly-kicks-made-from-demetra","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2021\/06\/25\/gucci-introduces-eco-friendly-kicks-made-from-demetra\/","title":{"rendered":"Gucci Introduces Eco-Friendly Kicks Made From Demetra"},"content":{"rendered":"

The luxury label has crafted its very own plant-based material<\/h3>\n

After two years of in-house research and development, fashion house Gucci has debuted three new vegan leather sneakers made from Demetra, a cruelty-free material. These new sneakers are the Gucci Basket, Gucci New Ace and Gucci Rhyton. But first, let’s talk about Demetra. <\/p>\n

Born from Gucci’s desire to explore and innovate materials for the future, Demetra is developed by the brand’s own artisans and technicians. Featured in the shoes’ upper and part of the linings, Demetra is produced in Gucci’s factory in Tuscany and combines quality, softness and durability with an eco-friendly ideology. The material is created using the same processes in tanning and offer pliable and resilient performance with a supple finish. <\/span><\/p>\n

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A post shared by Gucci Official (@gucci)<\/a><\/p>\n<\/div>\n<\/blockquote>\n