{"id":10919,"date":"2024-09-12T00:00:00","date_gmt":"2024-09-12T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=10919"},"modified":"2024-09-12T00:00:00","modified_gmt":"2024-09-12T00:00:00","slug":"chanel-premiere-sound","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2024\/09\/12\/chanel-premiere-sound\/","title":{"rendered":"Wired Never Looked So Chic: Why CHANEL\u2019s Premi\u00e8re Sound Collection is one of the Accessories of the Year"},"content":{"rendered":"

CHANEL\u2019s latest collection isn\u2019t just for your wrist\u2014apparently, even your headphones deserve a couture upgrade.<\/h3>\n

CHANEL’s new Première Sound collection is something unexpected: a watch that moonlights as a necklace and—wait for it—headphones. In 2024, where wireless reigns supreme, CHANEL has gone old-school with a set of chic wired headphones. It’s a bold move for a brand known for rewriting the rules. But is it fashion’s latest must-have or a passing trend?
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A Clash of Old and New<\/h1>\n

The Première Sound is more than a timepiece. With an 18k gold-coated steel chain that drapes around your neck like a necklace, it’s part tech, part jewellery—though CHANEL would prefer you see it as couture on a string. There’s more than a nod to the brand’s heritage here, with the watch taking inspiration from the 1987 Première model, which in turn was modelled after the stopper of a Chanel No. 5 bottle. On Lily-Rose Depp—who fronts the campaign—it becomes a vision of effortless cool, a mix of Parisian insouciance and tech-savvy innovation.
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And then there are the headphones. CHANEL’s bet on wired technology in an age where most have ditched the cord feels like a deliberate choice. Perhaps it’s a reminder that wired headphones, with their black and gold detailing and functional 3.5mm jack (yes, it works with USB-C adapters), offer something their wireless cousins can’t: longevity. No batteries, no Bluetooth pairing, just plug and play.<\/p>\n

Is it logic to the decision, or is it simply nostalgia wrapped in couture?
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