{"id":10911,"date":"2024-02-15T00:00:00","date_gmt":"2024-02-15T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=10911"},"modified":"2025-07-18T07:07:08","modified_gmt":"2025-07-18T07:07:08","slug":"future-list-2024-event","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2024\/02\/15\/future-list-2024-event\/","title":{"rendered":"Koktail 2024 Future List Honourees &#8211; &#8220;Celebrate You!&#8221;"},"content":{"rendered":"<h3 class=\"wp-block-heading\"><\/h3>\n<p><span id=\"docs-internal-guid-7debeff1-7fff-a9fb-fc9f-d45a63b62a59\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Koktail revealed its highly anticipated 2024 Future List 100 on the 12th February, and hosted a special event inviting all of our Future Listers from the past four years all dedicated to making Thailand a better place.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3SrEBBvbsJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C3SrEBBvbsJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C3SrEBBvbsJ\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Koktail Magazine (ENG) (@koktailmagazine)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script> <\/p>\n<h1 class=\"wp-block-heading\">Dress Creatively, Celebrate Impactfully<\/h1>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/3eff2d2fe4531e79d6e921c5ffc2568a.jpg\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<p><span id=\"docs-internal-guid-0a41844f-7fff-ed0d-f547-a22547a51bee\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">The official celebration took place on February 12, 2024, at the Sky Room, 10th floor, Avani+ Riverside Bangkok Hotel with fabulous views of the Chao Phraya River.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/76f39a2b3a1e09c1c654b083b6baf894.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/c5dd9badc59ab2c7c1abda4a28a07e59.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/6eb6399d15d1aa963ab6878e8ac7e592.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/7151e89380b327d12ebf715ccf6d0df3.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/dbd0b784a0538f66b6c68b540de28322.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/208b24916254fa2eb5691bfc4dc56eb0.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/030656241462240f8fae7a535fd2c337.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/7818cb54d9a4879a8db0dbd66a2b5448.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/c10b0bd8a6d21a7aa7d8f31aab72cb3a.png\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n<\/figure>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-8296800a-7fff-2fbd-2129-6c6f847f3722\">The event was filled with a relaxed and enjoyable ambiance, and the dress code encouraged attendees to sport their best slogan t-shirts with prizes up for grabs for the most creative and impactful t-shirt slogans.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C3Wyw2ALVTT\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C3Wyw2ALVTT\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C3Wyw2ALVTT\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Koktail Magazine (ENG) (@koktailmagazine)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script> <\/p>\n<h1 class=\"wp-block-heading\">Connecting Minds for Thailand&#8217;s Growth<\/h1>\n<p><span id=\"docs-internal-guid-39b10777-7fff-8d13-d248-f77cd0833f8d\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Guests were delighted in an evening of networking, forging new connections, and celebrating with like-minded individuals who are contributing to Thailand&#8217;s growth. The festivities included a wonderful selection of canap&eacute;s and soft drinks courtesy of Avani + Riverside and fine wines from Siam Winery.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&nbsp;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C3VNV_GvMrg\/?utm_source=ig_embed&#038;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C3VNV_GvMrg\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C3VNV_GvMrg\/?utm_source=ig_embed&#038;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Koktail Magazine (ENG) (@koktailmagazine)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script> <\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-27319edf-7fff-de53-905c-15d851639ecc\">As part of the celebration, honourees from Future List 100 engaged in thought-provoking discussions centred around the theme,<\/span><\/p>\n<p><span id=\"docs-internal-guid-bba5c2f6-7fff-d37e-0018-cc3c0f356f10\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><span style=\"color: #e03e2d; font-family: georgia, palatino, serif; font-size: 18pt;\"><em>&#8220;Forget about soft power, what is Thailand&rsquo;s hard power?&#8221;<\/em><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: center;\">&nbsp;<\/p>\n<p><span id=\"docs-internal-guid-bf54a8b5-7fff-b8d8-2b67-dcf9d9264eb6\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Here are some highlights:<\/p>\n<blockquote>\n<p dir=\"ltr\">&ldquo;My background&#8217;s in academics, so I tend to see things through that lens. Soft power is kinda like the opposite of hard power &ndash; think military or economic might. It&#8217;s more about cultural influence, attracting people without needing force.<\/p>\n<p dir=\"ltr\">&nbsp;<\/p>\n<p><span id=\"docs-internal-guid-ee65b0a7-7fff-43f2-ff19-43d9c5f042d9\"><\/span><\/p>\n<p dir=\"ltr\">On the flip side, hard power&#8217;s all about military muscle, government control, and economic dominance. It often means using force to keep things in order, which isn&#8217;t always the norm.&rdquo;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-e2bbb85f-7fff-b278-2878-510db7856cde\">Said Poonperm Vardhanabindu, Sustainability Product Development Manager, Bureau Veritas. (Future List 2024)<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">&nbsp;&ldquo;I believe that &#8216;Morlam&#8217; represents a form of soft power that deserves support to reach a global audience. Currently, it seems to only appeal to a specific group, but with further development or recognition as a global heritage, it could become widely recognized.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-290acb1a-7fff-0f4c-1f90-034cceed8842\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Regarding hard power, I believe that people with disabilities possess immense abilities nowadays, yet they are not sufficiently promoted. If people with disabilities in Thailand could succeed in various fields, it would bring immense benefits.&rdquo;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-22308f6b-7fff-45d5-1652-8174e15d73c6\">Said Bunrod Arreewong, co-founder, Poocao channel. (Future List 2024)<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">&ldquo;In Thailand, soft power is intricately tied to our rich cultural heritage, which has been evolving for over a thousand years. It encompasses the traditions, arts, and values that define our identity as a nation.<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-5a017f5c-7fff-7625-8c76-6cb595a22e7d\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">On the other hand, defining hard power in Thailand is more complex. While it traditionally involves military strength and coercion, Thailand is also known for its ability to find compromise and resolve conflicts peacefully. We possess a subtle yet influential form of hard power, like unstoppable waves that shape our nation.&rdquo;<\/p>\n<\/blockquote>\n<blockquote>\n<p><span id=\"docs-internal-guid-5add4e50-7fff-d7c4-c996-cefc67548989\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&ldquo;Through my photography, I aim to capture the beauty and diversity of humanity, showcasing the soft power of connection and understanding that transcends borders.&rdquo;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-93cbc4de-7fff-268b-a156-d5e91e7dd190\">Said Jatenipat &ldquo;JKboy&rdquo; Ketpradit, portrait photographer. (Future List 2024)<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">&ldquo;To me, soft power is the perception and influence a country exerts without direct coercion. It&#8217;s about how other cultures perceive and resonate with you, your values, and your creations. Soft power cannot be forced upon others; it arises organically from the capabilities and creativity fostered within a nation. For example, investing in the arts, supporting creative individuals, and promoting innovations indirectly contribute to soft power. Enhancing translation capabilities, as seen in promoting Thai literature, is one such avenue.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-54ae3897-7fff-72da-d301-af9856d24ebb\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">On the other hand, hard power involves the use of force, whether military, economic, or diplomatic, to assert influence or dominance. It can also manifest in presenting a consistent and strong image to the world, delineating values and alliances.&rdquo;<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-1992f2c2-7fff-bc09-68fb-b6d7c4dc77fc\">Said Philip Cornwel-Smith, writer of Very Thai and Very Bangkok and a monthly column writer for <a href=\"..\/..\/..\/\">www.koktailmagazine.com.<\/a> (Future List 2023)<\/span><\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">&ldquo;Soft power, to me, encompasses cultural elements that influence perceptions of a country, such as iconic clothing like Thai elephant pants or renowned cuisine like Thai food. Just as Korea&#8217;s K-dramas, food, and pop stars shape global perceptions, these cultural exports play a significant role in influencing how Thailand is perceived internationally.<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-8b62b489-7fff-425f-4bf5-667a837c2ecf\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">On the other hand, hard power is characterised by a country&#8217;s strong and assertive stance. It is often rooted in its cultural identity and economic strength. China, for instance, is known for its robust culture and economic dominance.&rdquo;<\/p>\n<\/blockquote>\n<p><span id=\"docs-internal-guid-2cd307d3-7fff-b5be-00c0-a73d678fd71c\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Said Tharit &#8220;Chef Yakup&#8221; Tangsongsirisak, chef\/owner, Fat Lamb Bangkok and Halal Restaurant of the Year awardee. (Future List 2024)<\/p>\n<blockquote>\n<p dir=\"ltr\" style=\"text-align: justify;\">&ldquo;Regarding soft power, I see it as a subtle approach to achieving goals indirectly, encompassing various methods and strategies.<\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Hard power, on the other hand, is more challenging to define. I believe it could involve authority or mechanisms that enforce change<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-431d78e7-7fff-e48c-3e6f-3df1b77ae807\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">through more forceful means. In the context of Thailand, it might relate to legislation or policies aimed at bringing about significant improvements.&rdquo;<\/p>\n<\/blockquote>\n<p><span id=\"docs-internal-guid-94ebaecc-7fff-2be3-7322-9f86179b0cd9\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">Said Cherry Khemupsorn Sirisukha, founder, Sirithai. (Future List 2024)<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/96feac1b38aa6d97e7e3e65d018e86e6.gif\" alt=\"\" \/><\/figure>\n<p><a href=\"\" target=\"_blank\" ><\/a> <\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">This event was made possible by the generous support of Avani+ Riverside Bangkok Hotel, Asia Pillars, McGuigan, Flight24, Siam Winery, and Mercedes-Benz.<\/p>\n<p style=\"text-align: justify;\"><span id=\"docs-internal-guid-f6815e38-7fff-610a-5844-378a7be2acef\"><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: justify;\">DJ Mizuyo provided the musical backdrop, spinning tunes from the &#8220;Global Funk&#8221; genre, adding to the event&#8217;s fantastic ambiance.<\/p>","protected":false},"excerpt":{"rendered":"<p>Koktail revealed its highly anticipated 2024 Future List 100 on the 12th February, and hosted a special event inviting all of our Future Listers from the past four years all dedicated to making Thailand a better place. &nbsp; View this post on Instagram A post shared by Koktail Magazine (ENG) (@koktailmagazine) Dress Creatively, Celebrate Impactfully [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":4596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-10911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-matters"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Koktail 2024 Future List Honourees - &quot;Celebrate You!&quot;<\/title>\n<meta name=\"description\" content=\"Koktail revealed its highly anticipated 2024 Future List 100 on the 12th February, and hosted a special event inviting all of our Future Listers from the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.koktailmagazine.com\/th\/2024\/02\/15\/future-list-2024-event\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Koktail 2024 Future List Honourees - &quot;Celebrate You!&quot;\" \/>\n<meta property=\"og:description\" content=\"Koktail revealed its highly anticipated 2024 Future List 100 on the 12th February, and hosted a special event inviting all of our Future Listers from the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.koktailmagazine.com\/th\/2024\/02\/15\/future-list-2024-event\/\" \/>\n<meta property=\"og:site_name\" content=\"Koktail Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/koktailmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-18T07:07:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.koktailmagazine.com\/wp-content\/uploads\/2024\/11\/27bd83863255620739c7a371fa24f0fa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarunrat Ardpruksa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarunrat Ardpruksa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2024\\\/02\\\/15\\\/future-list-2024-event\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/2024\\\/02\\\/15\\\/future-list-2024-event\\\/\"},\"author\":{\"name\":\"Sarunrat Ardpruksa\",\"@id\":\"https:\\\/\\\/www.koktailmagazine.com\\\/#\\\/schema\\\/person\\\/ac506910109ced5e7147add85a492d0d\"},\"headline\":\"Koktail 2024 Future List Honourees &#8211; 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