{"id":10717,"date":"2024-08-02T00:00:00","date_gmt":"2024-08-02T00:00:00","guid":{"rendered":"https:\/\/www.koktailmagazine.com\/?p=10717"},"modified":"2024-08-02T00:00:00","modified_gmt":"2024-08-02T00:00:00","slug":"beyond-the-vines-and-gentlewoman","status":"publish","type":"post","link":"https:\/\/www.koktailmagazine.com\/th\/2024\/08\/02\/beyond-the-vines-and-gentlewoman\/","title":{"rendered":"Thai Shoppers Are Obsessed with Singapore\u2019s \u2018Beyond The Vines\u2019 & Singaporeans Can\u2019t Get Enough of Thailand\u2019s \u2018Gentlewoman\u2019"},"content":{"rendered":"

Find out why Thai shoppers are crazy about Singapore\u2019s \u2018Beyond The Vines\u2019, while Singaporeans are all over Thailand\u2019s \u2018Gentlewoman\u2019.<\/h3>\n

Fashion has this incredible way of crossing borders and bringing together people with diverse tastes.<\/span><\/p>\n

In an exchange of vibes, Thai and Singaporean fashion lovers are head over heels for each other’s homegrown brands. Thais are mad for Singapore’s ‘Beyond The Vines’,<\/a> while Singaporeans are raving about Thailand’s ‘Gentlewoman’.<\/a> So, what’s fuelling this cross-border fashion frenzy?<\/p>\n

The Love Affair Begins<\/h1>\n

Although many Thais discovered this trendy studio only this year, but Beyond The Vines has been around for nearly a decade!<\/p>\n

‘Beyond The Vines’ was launched in 2015 by the power couple Daniel Chew and Rebecca Ting. This Singaporean brand shot to fame with its minimalist, functional designs that appeal to the modern, urban crowd. Their mantra? ‘Design for everyone’, focusing on quality, accessibility, and sustainability.<\/span><\/p>\n

Meanwhile, ‘Gentlewoman’ is a Thai brand that’s been rocking the scene since 2018 with Raya “Pang” Wannapinyo as the designer. Pang, who previously worked in accountancy, struggled to find suits and dresses that fit her petite frame. Frustrated with the lack of options, she decided to have her own dresses made and eventually launched her own store.<\/span><\/p>\n

GENTLEWOMAN: The Hype Explained<\/h1>\n

Gentlewoman’s true intention is to be a fashion brand designed for working professionals. To reflect this, the brand needed a name that embodies empowerment, strength, and confidence in its own way. The brand sells clothing, dresses, and accessories; however, Gentlewoman’s signature handbags, GENTLEWOMAN Canvas Tote, went viral on social media, leading to immense popularity across Asia.<\/span><\/p>\n

The brand gained fame by seizing market opportunities during the pandemic when many brands paused investments. While competitors hesitated, GENTLEWOMAN continued to build brand awareness by releasing practical items like the popular “GENTLEWOMAN Canvas Tote” with its distinctive logo. This strategy paid off as the bag became a trend on social media and attracted foreign buyers, including tourists from Singapore and China, who valued its affordability and modern design. Weekly new collections kept the brand fresh and appealing, especially among teenagers. The iconic logo made it a popular souvenir, cementing its status as a must-buy item in Thailand.<\/span><\/p>\n

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A post shared by GENTLEWOMAN (@gentlewomanstore)<\/a><\/p>\n<\/div>\n<\/blockquote>\n