Kanyaputt “Jean” Vatchara

Creative Director, Permaflora

Industry : Business

2021 has been a huge year for Jean. She completed her Master’s degree at the Royal College of Art, London, before diving into
her family’s 30-year-old faux flower business, Permaflora, as the Communication and Interaction Designer. With an impressive
portfolio in the arts—she’s exhibited at the Uglyduck in London and Sónar+D in Barcelona—Jean brings her creative vision to the
revival and expansion of the family business. Jean finds Permaflora’s need to stay up-to-date a crucial step in the company’s future. She
devotes her time working to expand the company’s online presence and its shift into fashion and art, while at the same time, using her
artistic insight and marketing expertise to rebrand the company’s image.