Jirarot Pojanavaraphan

MANAGING DIRECTOR, SC GRAND & CIRCULAR

Industry : Lifestyle

A visionary in the fashion and textile industry, Jirarot Pojanavaraphan is committed to creating sustainable solutions through his company, SC GRAND. Since 2019, he and his brother have transformed their business into a centre for sustainable textiles and recycling, embracing a circular economy model. They have launched a sustainable fabric under the SC GRAND brand, made from 100% recycled materials, including textile waste from weaving and garment factories, as well as old clothes that might otherwise be discarded. Jirarot has also registered a trademark for his apparel line, CIRCULAR, aiming to educate the market about the versatility of recycled fabrics and encouraging designs that consume fewer natural resources. His efforts inspire the fashion industry to embrace sustainability for the future. His commitment is focused on creating sustainable livelihoods by utilising local resources in Thai villages.

Through CIRCULAR and SC GRAND, Jirarot aims to address textile waste issues and raise awareness about how innovation in recycling can positively impact the environment.