Associate Professor Dr. Piyaporn “Jib” Chueamchaitrakun

PROFESSOR, MAE FAH LUANG UNIVERSITY

Industry : Food

Associate Professor Dr. Piyaporn “Jib”Chueamchaitrakun, known as Professor Jib, is the director of the Tea and Coffee Institute at Mae Fah Luang University in Chiang Rai. She has dedicated over a decade to studying tea production processes in various countries, playing a crucial role in transforming the tea industry in Chiang Rai. She focuses on supporting local farmers in cultivating and processing tea, with the goal of making Thai tea renowned.

Professor Jib also mentors tea entrepreneurs in Chiang Rai, helping them participate in international competitions in Japan. With her support, Thai tea has achieved recognition, winning awards for three years in a row, including four awards in 2024, one grand gold prize and three gold prizes. Piyaporn aims to keep promoting Thai tea internationally, helping to build its reputation and encourage appreciation for its unique qualities. She hopes to engage more consumers by sharing the stories behind Thai tea and its production. Through her efforts, she looks to strengthen its presence in the global market.