The Year of the Rabbit collection distills hope in a dreamy celebratory spirit

The Italian fashion house has welcomed the Lunar New Year with a brand new capsule collection celebrating the Year of the Rabbit, an animal that represents peace, intelligence, health, and longevity.

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The special capsule collection explores themes of energy and excitement against a backdrop setting of vibrant colors. Directed by Max Siedentopf, the collection’s campaign feels light-hearted, with a hopeful feel to it. A joyful moment leads up to a blooming field of flowers as characters search for small creatures of the forest. Reflecting a whimsical tale, rabbits hop about while everyone looks up to the sky awaiting the first sunrise of the new year.

Photo: Courtesy of Gucci

Photo: Courtesy of Gucci

The fanciful collection features colorful prints that spatter across not only clothing but also timepieces, accessories, shoes, and bags. With a main focus on rabbit prints, the assemblage includes silk blouses, signature handbags, knitwear, trench coats, leather totes, backpacks, footwear, and more.

For more information, visit gucci.com.