She’s Violette Wautier’s go-to director for music videos. She’s made ads for brands you probably carry either in your pocket or use somewhere at home. Her short films have been screened in London and Melbourne, and she’s not even 30. Paphawee J, as she is called, is defining the next generation of Thai filmmakers as well as paving the way for more female visionaries in the male-dominated industry. Self-taught in her current line of work, Paphawee graduated in Communication Management from Chulalongkorn University and worked a short stint in marketing for Greyhound Original before pursuing her passion for filmmaking full time. Now, she has two short films under her belt, as well as several TV commercials and music videos for well-known brands and Thai artists like Zom Marie, FWENDS and, of course, Violette Wautier. When asked what accomplishments she’s most proud of, Paphawee answers the selection of her latest short, Happy Birthday, Great-Grandma, to many film festivals around the world, including China where her great-grandmother was from, and the fact that her mother can pick her work out of “a pile” of anonymous work.