As part of its sustainability commitments, Swedish multinational IKEA has been working towards a goal of transforming its bistro menus to be at least 50% plant-based and its packaged meals 80% plant-based by 2025.

After the launch of the vegan version of IKEA's famed meatballs back in 2015, the company has not stopped exploring ways to reduce its carbon footprint. Ingka Group, the parent company of IKEA based in Leiden, Netherlands, is now hoping to accelerate the mission with the introduction of Saluhall, a food hall inspired by the Nordic culture that will serve 80% plant-based food and hopefully 100% in the future. 

Vendors will be required to prioritize plant-based options with menus focused on the four pillars of Nordic street food: bread, beer, burgers, and ice cream. While the exact menu items have not yet been revealed and will be varied by location, IKEA has teased that the menu will feature oat milk ice cream, plant-based burgers, and dishes made from seasonal and local ingredients, all at affordable prices.

Jens Nielsen, Ingka Centres’ commercial and digital director, believes that Saluhall will go beyond dining to inspire many people with more sustainable food choices, like plant-based dishes. "We developed the Saluhall concept to be a joyful community experience,” he said.

Moreover, Saluhall will operate a cooking school that will be open to the public, with kitchens available for locals to use after hours. Any leftover food will also be donated to support surrounding communities at the end of each day. More than just a place to grab a meal, Saluhall will be a space that brings people and local businesses together through activities and learning.

The new Saluhall dining concept is currently being developed in China, India, and California.