Freen Sarocha and Jeff Satur: The Real Showstoppers at Valentino SS25

Koktail Magazine

01 Oct 2024


Gather round for the juiciest tidbit from Paris Fashion Week: Valentino's Spring/Summer 2025 collection. We could talk about the tailoring and designs, but honestly—the star power may have stolen the show.

Enter Freen Sarocha and Jeff Sator, the dynamic duo who turned heads faster than a model's quick-change backstage. On 29 September 2024, as the clock struck 3:00 PM CEST (or 8:00 PM for our fashion-forward friends back in Thailand), these two style mavens descended upon Paris, repping Thailand for us.

Let’s kick things off with Jeff. With the Valentino Garavani Viva Superstar bag in hand, Mr Sator sauntered into the venue as if he owned the place. And honestly? For those few hours, he might as well have. The bag makes a bold statement, while Jeff's ensemble effortlessly whispers, “I’m here to steal the spotlight, even if I’m not on the runway.”

But wait, there’s more! Freen Sarocha sashayed in, wielding the Valentino Garavani Vain bag like a weapon of mass distraction. The bag may be called 'Vain,' but if you’ve got it, flaunt it—and flaunt she did, leaving a trail of dropped jaws and envious sighs in her wake. Just another day in the life of Freen, we suppose.

But let’s not forget the bigger picture here. Amid the brilliance of fashion's elite, Valentino's Spring/Summer 2025 collection marks Alessandro Michele's triumphant return to the runway as the new creative director. This heralds a vibrant, maximalist era for Valentino in a landscape weary of quiet luxury.

With 85 stunning looks bursting with ruffles, bows, polka dots and lavish embroidery, each ensemble shines, complemented by playful accessories like netted turbans and kitty-cat clutches. Michele's deep dive into Valentino's archives brought a fresh take, brewing inspirations from different decades. His return to the helm at Valentino redefines glamour, infusing the Spring/Summer 2025 collection with a spirited blend of playful whimsy and classic sophistication.

But let’s get to the heart of this: Freen and Jeff didn’t just show up to look pretty (though the mission was accomplished). They were there to make a statement—Thailand has officially entered the global fashion scene, and they’re planting the flag right in the middle of Paris.

In the end, as the curtains closed on Valentino's Spring/Summer 2025 show and the last model stepped off the runway, one thing was clear: Thailand has stolen the spotlight. While Valentino presented a stunning collection, Freen and Jeff ushered in a new era of Thai influence on the global fashion scene. Paris—Bangkok just crashed the party! Vive la Thailand, vive la mode and most importantly, vive Freen and Jeff—the stars of Valentino's Spring/Summer 2025 spectacular.