Louis Vuitton celebrates 130 years of the Monogram with an immersive pop-up in Bangkok, set inside the historic Baan Trok Tua Ngork and taking place across four experiential levels. Open 11 February – 15 March 2026.

Bangkok steps into focus as Louis Vuitton brings its 130 year Monogram journey into a century old house that carries the weight of the city’s past.

For its fourth stop worldwide and the only destination in Southeast Asia, the House chooses Baan Trok Tua Ngork, a historic residence located within one of Bangkok’s oldest neighbourhoods. The building is owned by Sand Assakul, a Future List 2025 honouree recognised for shaping Bangkok’s cultural landscape through preservation and progressive thought. Here, the house is not treated as a backdrop. Its age and layered memories remain visible, allowing the Monogram to exist in conversation.

A Hotel Inspired Layout

Spanning four levels, the experience progresses through a hotel inspired narrative that echoes Louis Vuitton’s relationship with travel. Guests move through the space as though checking into a sequence of rooms, each revealing a different chapter of the Monogram’s story. The flow encourages observation and grounds the experience within the urban rhythm of Bangkok.

The journey begins with a sense of arrival before leading upstairs to the Keepall lobby, where Louis Vuitton’s travel philosophy is introduced. First launched in 1930, the Keepall balances practicality and elegance, designed to fold flat yet built to move easily across a lifetime of use. Just beyond, the Speedy P9 Safe Room shifts the tempo. Reimagined by Men’s Creative Director Pharrell Williams, the Speedy P9 applies modern execution to a silhouette rooted in the 1930s. On this level, a conciergerie completes the hotel narrative, offering personalisation and hot stamping services that mirror the rituals of a refined stay.

Level 3 offers a quieter moment at the Noé Bar. Originally created to transport champagne bottles, the Noé’s rounded form, supple leather and drawstring closure reflect a straightforward relationship between purpose and design. Nearby, the Neverfull Gym introduces a more contemporary energy. Set within a performance inspired space, the modern carry-all is presented through ideas of everyday function. Lightweight yet capable of carrying extraordinary weight, the Neverfull’s strength is translated into an installation.

On the final level, the Speedy Room 1930 looks back to a period shaped by speed and movement, with vintage details and a telephone installation that traces its origins. The journey concludes at the Alma Terrace, where architectural lines inspired by Art Deco frame projected views of Paris, creating a closing moment that connects two cities.

This is Louis Vuitton in Bangkok on Bangkok’s terms, where the cultural weight of a place is allowed to lead. In choosing Baan Trok Tua Ngork, the experience places relevance in dialogue with place rather than positioning it as something newly introduced.

The Louis Vuitton Monogram Journey pop-up is open from 11 February to 15 March 2026 at Louis Vuitton Hotel, Baan Trok Tua Ngork. Reservations are available in advance.