Koktail highlights Sarran and Vassana, founded by members of our 2025 Future List, worn by Lisa as Thailand’s tourism ambassador, presenting contemporary Thai craftsmanship through jewellery and fashion.

Today, as Lalisa “Lisa” Manobal steps into her role as Thailand’s tourism ambassador, she brings Thai culture to a global audience through a contemporary lens. Her appearance highlights Thai craftsmanship within an international context.

Sarran and Vassana are brands founded by members of our 2025 Future List. As local craftsmanship evolves on a global scale, Lisa wears sculptural jewellery from Sarran’s The Ambassador Collection, paired with clothing and a bag by Vassana. Together, the look brings Thai jewellery and fashion into a single, modern statement directed by strong design and skilled craftsmanship.

Jewellery here moves beyond decoration to reflect identity and heritage in a modern form. This visual story brings together Sarran and Vassana, two brands connected by a shared approach to presenting Thai craftsmanship through contemporary design.

Sarran: Sculptural Jewellery With Purpose

Designed by Sarran Youkongdee, Sarran is defined by sculptural jewellery that balances structure and movement. The designs draw from nature, contemporary femininity, and traditional Thai forms such as the ma-lai (flower garland), translated into modern pieces intended for everyday wear.

The brand places women at the centre of its design philosophy, using jewellery as a form of self-expression. Sarran reaches a significant moment through its collaboration with Lisa, whose global presence aligns naturally with the brand’s focus on modern femininity.

Known for refined craftsmanship and attention to detail, Sarran creates art pieces in a way that feels personal while remaining internationally relevant. Each piece echoes Sarran’s belief that elegance is earned through confidence and individuality.

Vassana: Craft, Material, and Modern Wear

Offering a complementary approach, Vassana works with clothing and bags crafted from bamboo-based materials. This marks the first time the brand has dressed Lisa, signalling a new stage in its creative development.

Designed by Vassana Saima and her son Sawin Saima, Vassana is recognised for its signature striped weave, developed through bamboo research in Phayao and produced by local artisans. Grounded in traditional techniques and shaped by modern design, the brand creates pieces that are sustainable, wearable, and considered.

Vassana’s work has reached international platforms, including a collaboration with Dior, where Thai bamboo weaving was used to reinterpret the Cannage motif for the Lady Dior Café.

Sarran and Vassana form a cohesive dialogue for Thai design today, grounded in craftsmanship and positioned for a global audience.

Koktail spoke with Vassana Saima and Sawin Saima about their vision for the brand. Read the full interview via the link here: https://www.koktailmagazine.com/2025/12/26/friday-future-lister-crafting-imperfect-beauty-of-art-with-vassana/

Further updates on Sarran will follow.