Tananya Suteerachai

CO-FOUNDER AND CEO, JOURNAL PERFUME AND LIFESTYLE BRAND

Industry : Business

Tananya Suteerachai is the co-founder and managing director of Journal, a Thai perfume and lifestyle brand launched in 2017. Under her direction, Journal has evolved from a small concept into a business with 16 locations across Thailand, projected to grow to 18 in 2025. The company currently employs 170 staff and continues to expand its presence in both retail and cultural influence.

Journal’s mission is to convey Thai stories through scent, using fragrance as a medium to reflect the country’s diverse heritage. Suteerachai has overseen the creation of a series of unique perfumes inspired by elements of everyday and traditional Thai life, including Mango Sticky Rice, the Songkran festival, Silom’s dynamic atmosphere, and Kumarn, the Thai child ghost. These products explore lesser-represented facets of Thai identity as well as invite consumers to engage with local culture in a sensory, personal way.