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FOUNDER, SUITCUBE and ETHICA WORLD
Industry : Business
Son Chunsuparerk is a businessman in Thailand known for his clear vision in branding and customer experience. In 2014, he founded SUITCUBE, a men’s suit brand focused on offering high-quality suits at fair prices. His suits combine quality craftsmanship, modern style, and a refined look. Son also prioritises building a strong team by selecting staff with an entrepreneurial mindset, encouraging them to take ownership of their work. This approach improves service while fostering customer loyalty and supporting the growth of the business.
Besides SUITCUBE, Son is involved in sustainable projects like Ethica World, a jewellery brand specialising in lab-grown diamonds, providing a more environmentally friendly alternative to traditional mining. By focusing on these stones, Ethica World helps reduce carbon emissions and minimise damage to ecosystems caused by excavation and resource extraction. Through Ethica World, Son promotes responsible and eco-conscious options in the luxury market. Son Chunsuparerk is a businessman who balances strong branding with practical values and a commitment to environmental care.
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