Naruebet “Boss” Kuno

DIRECTOR, LOOKE.WORLD

Industry : The Arts

Naruebet “Boss” Kuno is a storyteller with a gift for crafting narratives that blend humour, romance, and social commentary. He first caught widespread attention with the acclaimed series Side by Side (2017), followed by My Ambulance (2019) and I Told Sunset About You (2020), which became a cultural milestone in Thai LGBTQ+ storytelling. His cinematic debut, The Paradise of Thorns (2024), was a box office hit. Though filmmaking has become his calling, Boss’s creative roots go back to visual art. For Boss, both film and painting are emotional mediums through which he expresses identity, especially within the LGBTQ+ community. He aims to normalise queer relationships on screen, presenting them as natural and valid, just like any other form of love.

Boss recently founded his own production company, LOOKE, to create content on his own terms. His debut project under the banner, GELBOYS (2025), is a coming-of-age series set against the backdrop of Siam Square, celebrating the culture and energy of the space. The series explores themes of growth, identity, and queerness, portraying the nuances of coming out, friendship, and romance. Filmed entirely through a phone camera, GELBOYS brings a contemporary lens to storytelling, reflecting the way today’s youth experience. His work has inspired many teenagers navigating questions around their gender identity.