Naiyanachanok “Peb” Patamasingh Na Ayutthaya & Thaparat “Pat” Waerojruedee

FOUNDER, EMILY’S CHICKEN NOODLE

Industry : Business

Born from a treasured family recipe passed down through generations, Emily’s Chicken Noodle has become a modern-day comfort food with cult status among Bangkok’s urban crowd. Naiyanachanok “Peb” Patamasingh Na Ayutthaya and Thaparat “Pat” Waerojruedee turned a humble noodle dish, once made lovingly by Peb’s grandmother, into a booming business that’s as heartfelt as it is strategic. What began as a nostalgic meal quickly won over friends and families with its naturally full-bodied flavour, no MSG, and no need for extra seasoning. Pat added a finishing touch with her favourite crispy pork chilli paste, giving the dish a layered texture that balanced tradition with personal flair.

Launched in the midst of the pandemic as a pivot from their struggling tea business, Emily’s quickly found its niche. The packaging is designed for grab-and-go convenience, perfect for busy office workers who want quality food on the fly. Their signature noodle box has become a reliable go-to. Sold online via GrabFood and LINE Official, and offline through pop-ups and catering services, the brand has grown steadily over two years. Today, Emily’s has surpassed 176 million baht in revenue with over 600% growth year-on-year. Proof that a good story, paired with great taste, always finds a place at the table.