LISA begins a new global chapter through partnerships with Nike, her role as Amazing Thailand Ambassador 2026, and her debut as guest designer for Kith Women, extending her influence across culture, fashion and creative industries.

Lalisa “Lisa” Manobal belongs to a small group of artists whose influence no longer sits neatly within music. Her reach now extends across fashion, sport, tourism and popular culture, carried by a global audience that treats her as both performer and reference point.

Born in Thailand and active on the world stage, Lisa represents a generation of cultural figures who move easily between industries. Her latest partnerships show how carefully that position is being used, not just to sell products, but to shape narratives about identity, ambition and global visibility.

Lisa and Nike Unite in a Global Partnership

Lisa has entered a long term partnership with Nike, marking a significant moment for both sides. For Nike, the collaboration connects performance, street culture and global youth influence. For Lisa, it formalises her role beyond endorsement, aligning her with a brand built on movement and self belief.

Her debut appearance as a Nike athlete took place in Paris, where she wore the Air Max 95. The choice was deliberate. The shoe has long been linked to music, street style and individual expression, all elements closely tied to Lisa’s public image. The partnership places a strong emphasis on encouraging women to move with confidence and independence, rather than focusing solely on athletic performance.

Lisa Named Amazing Thailand Ambassador 2026

Extending her influence beyond fashion and sport, The Tourism Authority of Thailand (TAT) has appointed Lisa as the Amazing Thailand Ambassador 2026. As a global representative of her homeland, she embodies the cultural richness and warmth that define Thailand as a world-class destination, bringing its identity and hospitality to international audiences.

The TAT aims to leverage the global star power of Buri Ram–born Lisa to boost visits to Thailand and drive tourism revenue beyond 3 trillion baht in 2026. Launched under the theme “Feel All The Feelings,” the campaign tells the story of Lisa’s return to Thailand, highlighting moments of rest and renewal.

The rollout includes a 60-second television commercial, shorter broadcast versions, along with twelve photoshoots and a line of exclusive merchandise designed to extend the campaign’s reach beyond traditional tourism marketing.

Kith Women Enters a New Phase

Lisa’s creative role continues to expand with her appointment as guest designer for Kith Women Spring 2026. The collection, titled Designed by Lisa, marks a new chapter for the brand and for her own career.

Moving from muse to designer, Lisa brings a personal perspective shaped by cross cultural experience and modern femininity. The collaboration reflects a broader shift in fashion where public figures are expected to contribute creatively, not just lend their image. The collection is set to launch in February.