The tables have turned. Thailand’s brightest stars used to just sign contracts.

Now they write them. Lately it has been impossible not to notice. The new wave of artists is running the show on their own terms.

They grew up watching other people make all the calls, but somewhere along the way they grabbed the wheel. They have seen the game from every angle, learned which moves land and which crash and burn. It is not rebellion, not really. It is the next move, and somehow it feels like the most natural thing in the world.

Lalisa “Lisa” Manoban – LLOUD

Lisa went solo and built LLOUD as an extension of herself. It’s a full-scale management company born from her BLACKPINK years, when she got a front-row look at one of the world’s biggest entertainment machines. Now she’s taking those lessons and turning them into infrastructure for the next wave of talent, all while keeping her own music alive. 

Kunpimook “Bambam” Bhuwaku – HALO

Bambam took a different route with HALO. Where some companies feel corporate, HALO feels like a community. Bambam spent years navigating the K-pop system with GOT7, understanding both its brilliance and its limitations. HALO reflects what he learned: artists need more than just contracts and schedules. They need genuine support systems.

Vachirawit “Bright” Chivaaree – Cloud9

Bright built Cloud9 with the kind of methodical approach he brings to every role. There’s nothing accidental about it. He studied the industry, identified gaps, and constructed something that could fill them. Cloud9 represents a specific philosophy: artists should have control without losing support.

Putthipong “Bilkin” Assaratanakul – Bilkin Entertainment

Krit “PP” Amnuaydechkorn – PP Krit Entertainment

Bilkin Entertainment and PP Krit Entertainment share similar DNA—companies named after their founders because the founder’s vision is the point. Bilkin isn’t hiding behind a clever corporate name. Neither is PP Krit. They’re saying: this is my company, my standards, my responsibility. It’s a bold stance in an industry where many stars prefer the buffer of a separate brand identity. But both have earned the credibility to make that call.

Sarocha “Freen” Chankimha – Solenn Entertainment

Fresh from her own circle, Freen now has Solenn Entertainment. The name says it all: thoughtful, deliberate, built to last. She sees management as more than booking gigs, it is crafting careers that endure in an industry that never slows.

Rebecca “Becky” Patricia Armstrong – Becky Entertainment

Picked up the thread not long ago, right after Becky closed her last chapter. Becky Entertainment moves with the same precision she owns on stage. Young but sharp, she has already caught what most artists learn the hard way: a career is a business, and the savvier you play it, the more control stays in your hands.

Davika “Mai” Hoorne – Mine Media Production

Mai ‘s Mine proves star power can translate into an empire. Decades of industry knowledge, trust, and connections shape Mine Media Production into a move only a veteran could make.

Worakamol “Jeff” Satur – Studio on Saturn

This is a studio business, to be specific. Studio on Saturn is a little wordplay that, to us, just clicks. It feels like Jeff’s own creative orbit. Music, visuals, concepts, aesthetics, vibes… it all flows here, no borders, no rules, just him doing his thing.

Krissanapoom “JJ” Pibulsonggram & Kanyawee “Thanaerng” Songmuang – QOW Entertainment

Then there’s QOW Entertainment, the brainchild of JJ and Thanaerng. These two clearly believe that two heads are better than one and honestly watching them work is a masterclass in quiet confidence. But it’s not the solo kind of swagger. This is the kind that comes from knowing you can hand over the reins to someone you trust and they won’t just hold on, they’ll push things further. Together JJ and Thanaerng are playing the long game, pooling their vision, resources, and street-smart industry know-how to unlock opportunities neither could reach alone.