Six women proving that the most chic thing you can wear is the audacity to be exactly who you are.

In a Bangkok fashion scene often fixated on trends and conformity, VICKTEERUT’s latest campaign asks a quietly revolutionary question: What if beauty isn’t about fitting in at all?

The answer arrives through six faces of six women who’ve never quite colored inside the lines. Ling Ling Kwong, Tai-Penpak Sirikul, Nat Myria, Opal-Panisara Arayaskul, Pat-Chayanit Chansangavej, and Ink-Waruntorn Paonil stand together in #VICKTEERUTPEOPLE, not as a collective, but as a study in beautiful contradiction. 

Here is the legend and the rebel. The androgyne and the fighter. The sensitive soul wrapped in steel.

“We keep getting prettier the more we own who we are,”

says Onprapan Suttinoraseth, the brand’s creative director, articulating what Thai women have always known but rarely seen reflected back.

There’s a specifically Thai understanding here: that strength doesn’t erase softness, that tradition and rebellion can wear the same face, that mai pen rai isn’t passivity but a kind of radical self-acceptance.

Each woman in the campaign carries her own grammar of style. Tai-Penpak’s timeless cool feels like Bangkok’s eternal duality: ancient and ultramodern at once. Nat Myria dissolves the tired binary of feminine versus masculine into something more honest. Pat-Chayanit’s clarity cuts through the noise with the precision of someone who stopped asking permission long ago. And Ink-Waruntorn proves that vulnerability itself can be armor.

The clothes they wear, sharp-edged pieces from the Autumn/Winter 2025 ‘Square Waves’ collection, mirror this philosophy.

The inspiration is literal: square waves, that rare oceanic phenomenon where two weather systems collide to create a grid of deceptive calm hiding violent undercurrents. It’s a perfect metaphor for the VICKTEERUT woman, all clean lines and composed surfaces concealing immense power beneath.

Complex quilting, acrylic embellishments, graphic precision. The garments are architectural, intentional, unapologetic. They’re not trying to flatter or minimize or smooth anything over. They’re built for women who’ve stopped shrinking.

In a country where women are still navigating the narrow corridor between phu ying dee (good woman) and personal autonomy, VICKTEERUT’s message feels less like fashion marketing and more like cultural permission. The campaign doesn’t celebrate individuality as rebellion but actually as birthright. As the most natural thing in the world.

Six women. Six versions of beauty that refuse to be averaged into one. Six reminders that the most chic thing you can wear is the audacity to be exactly who you are.