The Tourism Authority of Thailand announces Lisa Manobal as the new Amazing Thailand Ambassador, highlighting Thailand’s charm, culture, and readiness to welcome global visitors in 2026.

The Tourism Authority of Thailand (TAT) has officially appointed global artist Lalisa “Lisa” Manobal as the new Amazing Thailand Ambassador, marking a significant step in the country’s mission to promote its tourism industry in 2026.

According to Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, this collaboration with Lisa aims to present Thailand’s charm, diversity, and beauty from a fresh perspective.

“Collaborating with Lisa as the Amazing Thailand Ambassador marks another significant milestone in presenting the charm, diversity, and wonders of Thailand from a fresh perspective–one that will inspire both Thai people and international visitors to discover the magic of Amazing Thailand together.

Accordingly, TAT remains committed to positioning Thailand as a high-quality and safe destination, welcoming both domestic and international travellers with warmth and care. This reflects the country’s image as a Quality Leisure Destination, while also reinforcing confidence in “Trusted Thailand”–a place where every journey creates meaningful and lasting memories.”

Through this partnership, TAT seeks to spark renewed interest in visiting Thailand and also to celebrate the country’s cultural roots, traditions, and the warmth of its people. The campaign reinforces Thailand’s readiness to welcome travellers from around the globe while highlighting its reputation as a Quality Leisure Destination.

TAT also encourages Thais to explore their own country and act as gracious hosts, sharing national pride alongside Lisa in her new role as the Amazing Thailand Ambassador.

Lisa’s appointment is seen as a moment of pride for Thailand. Known worldwide for her achievements in music and fashion, she embodies the spirit of modern Thai culture and serves as an influential voice in sharing Thailand’s identity with the world.

Koktail Thailand celebrates Lisa as she helps share the magic of Thailand with everyone.